Please note that the meal was complimentary. However, the opinions expressed in my blog are 100% my own!
Last Sunday, I got invited for a review of Hogar Dulce Hogar, a Basque Bakery that opened two and a half weeks ago. It is always exciting to go to a place that just opened, although you never know if you will have a good experience, the kitchen or staff needing sometimes some adjustments at the beginning.
Located in Soho, this place is the sister restaurant of Hogar Dulce Hogar in San Sebastian, Spain, an area thriving with fantastic food and a culinary culture that made it the city with the most Michelin stars per square meter in the world!
So, we arrived at the restaurant a little after noon. Of course, we could not miss the sign outside, that did not get fully register to me, probably because I was too busy taking photos. I opened the door and the second thing I saw were...blankets!
And behind them, a little space with a couch that was like a living room, minus the TV.
Looking up was a screen where movies were playing and an incredible suspended garden all along the wall, going to the ceiling. At that point, you wonder in which world you just entered, but know that this is going to be different.
We met with the manager Gonzalo who introduced us to Miguel Blanco, who came with the concept and took care of us, explaining to us not only the food, but also the kind of experience he wanted to give to his customers. So, we were wondering about the couch area? They wanted to make it like an extension of a living room. The blankets? It is just in case you get cold. How thoughtful. The general idea is to make you feel cozy and at home. Normal, considering that Hogar Dulce Hogar means Home Sweet Home in Spanish.
So you can just go there and, besides eating and drinking, read or surf the internet with the iPads they provide (they also have a free wifi). You can also go in the back in a little space covered with a chalk board and draw:
Or use some of the chalk and small chalk board signs located on each tables.
There are plenty of little details all over the restaurant that surely make this place unique, such as the mint plant on the coffee table:
or the plants on each table:
The screen is also interesting: in the morning, they project videos showing what is happening in the kitchen that is located upstairs. Later, the video will change based on various criteria. For instance, in the winter, you may see a video of beaches or dogs with their head outside the window of a car. In the Summer, when it is hot, mountains.
Every detail is there to make you think about happy things, why not vacations when seeing the surf boards hanged against one of the walls or reading some positive saying such as the one at the entrance (today is good day to smile).
Food wise, they make everything on site, but know that it is not a pure bakery: they also serve lunch, brunch or dinner. We got sweets, but definitely, their savory dishes look yummy, like the toast with Iberico ham or one of their best sellers: the apple and bacon burger. They also serve a 50-second fresh squeezed orange juice. The idea behind it is that the vitamins in the juice will start to fade after the first 50 seconds because of the contact with the oxygen, so they commit to bring it to you...in 50 seconds.
So, we started off with beverages. Being a coffee drinker, I was curious about their choices. Miguel explained that their coffee is a blend of 6 different beans from countries like Indonesia or Ethiopia that they roast for 12 minutes, instead of 14 minutes, in order to obtain a sweeter and less bitter taste. They then ship it from San Sebastian, close to 4,000 miles away. You can get an espresso or a latte, but they also propose some interesting creations, such as the bombon that is made with dulce de leche, or the café Magdalena aka Muff’nJoe, made with a muffin!
